WordPress vs Wix vs Squarespace: Choosing the Best Platform for Your Business Website

Jul 6, 2019

Welcome to Shout It Marketing's comprehensive guide on selecting the perfect website building platform for your business. In the competitive landscape of digital marketing, having a user-friendly and visually appealing website is crucial for attracting and retaining customers. In this detailed comparison, we will explore the strengths and weaknesses of WordPress, Wix, and Squarespace to help you make an informed decision.


WordPress is a popular and versatile platform that powers millions of websites across the internet. Known for its flexibility and extensive customization options, WordPress is a top choice for businesses looking to create a unique online presence. With a vast library of themes and plugins, WordPress allows you to design a website that aligns with your brand identity and business goals.

Pros of WordPress:

  • Customization: WordPress offers endless possibilities for customization, allowing you to create a website that is tailored to your specific needs.
  • SEO Friendly: WordPress is well-known for its search engine optimization capabilities, making it easier for your website to rank higher in search engine results.
  • Community Support: With a large community of developers and users, you can find solutions to any issues you may encounter while using WordPress.

Cons of WordPress:

  • Complexity: The extensive features of WordPress can be overwhelming for beginners, requiring some technical knowledge to fully utilize.
  • Security: Due to its popularity, WordPress websites can be targets for hackers, necessitating regular security updates.


Wix is a user-friendly website builder that caters to individuals and small businesses looking to create a professional website with ease. With its drag-and-drop interface and pre-designed templates, Wix simplifies the website building process for those with limited technical skills.

Pros of Wix:

  • Intuitive Interface: Wix's intuitive drag-and-drop editor makes it easy to create a visually appealing website without any coding knowledge.
  • Template Variety: Wix offers a wide range of templates to choose from, allowing you to find a design that suits your business style.
  • Customer Support: Wix provides excellent customer support, ensuring that help is available whenever you need it.

Cons of Wix:

  • Limited Customization: While Wix is user-friendly, it may lack the level of customization that some businesses require for their websites.
  • SEO Limitations: Wix's SEO capabilities are not as advanced as those of other platforms, potentially affecting your website's visibility in search results.


Squarespace is a popular all-in-one platform that combines website building, hosting, and domain registration in one convenient package. With its elegant templates and built-in marketing tools, Squarespace is an excellent choice for creative professionals and businesses looking to showcase their work online.

Pros of Squarespace:

  • Design Quality: Squarespace is known for its stunning design templates that are perfect for creatives and businesses in need of a visually impactful website.
  • Integrated Marketing Tools: Squarespace's marketing features, such as email campaigns and social media integration, make it easy to promote your business online.
  • Mobile Responsiveness: Squarespace websites are automatically optimized for mobile devices, ensuring a seamless user experience across all screens.

Cons of Squarespace:

  • Cost: Squarespace can be more expensive compared to other website building platforms, especially for businesses on a tight budget.
  • Less Customization: While Squarespace templates are visually impressive, they may limit the extent of customization options available to users.


Choosing the right website building platform is a critical decision for your business. Each platform has its own strengths and weaknesses, and the best choice depends on your specific needs and goals. WordPress offers unparalleled customization, Wix provides ease of use, and Squarespace delivers stunning design templates. Consider your requirements carefully and select the platform that aligns with your business objectives.

At Shout It Marketing, we understand the importance of a strong online presence. Contact us for expert digital marketing services that can help your business thrive in the competitive digital landscape.